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Marketing Specialist (m/f/x)

Remote

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As a Marketing Specialist at payever, you’ll be responsible for driving our performance marketing initiatives and overseeing content creation efforts. You will collaborate closely with designers, video specialists, and other team members to develop compelling content that resonates with our target audience. This role is ideal for a marketing expert with a solid foundation in both performance marketing and content strategy, looking to grow with a fast-paced and innovative SaaS company.

Key Responsibilities:

1. Performance Marketing:

   •   Develop and implement performance-driven marketing campaigns that align with payever's business goals.
   •   Optimize paid search, social media, and display advertising campaigns to maximize ROI.
   •   Analyze campaign performance and provide actionable insights to continuously improve results.

2. Content Creation Oversight:

   •   Collaborate with designers and video specialists to produce engaging and relevant content across multiple channels.
   •   Coordinate and manage the content calendar, ensuring timely and effective content delivery.
   •   Work closely with the product and sales teams to develop a content strategy that supports lead generation, engagement, and conversion.

3. Analytics & Reporting:

   •   Track, measure, and analyze all marketing activities to evaluate performance and improve future campaigns.
   •   Create regular reports on key performance metrics, campaign results, and ROI, using data to drive decision-making.

4. Market Research & Strategy:

   •   Conduct market research to stay up-to-date on industry trends, customer needs, and competitor strategies.
   •   Use research insights to adjust marketing strategies and enhance payever's value proposition for its target audience.

Requirements:

   •   Minimum of 2 years of full-time experience in a similar role, with a proven track record in performance marketing and content strategy.
   •   Strong understanding of B2B SaaS marketing principles, including lead generation, customer acquisition, and retention strategies.
   •   Hands-on experience with digital advertising platforms (e.g., Google Ads, LinkedIn Ads, etc.) and analytics tools (e.g., Google Analytics, etc.).
   •   Excellent project management and coordination skills, especially in working with cross-functional teams.
   •   Strong analytical skills with the ability to interpret data and make data-driven decisions.
   •   Proactive, results-oriented, and able to work independently in a remote setup.

What you can expect from us

   •   A collaborative and inclusive work environment that values diverse perspectives and encourages teamwork.
   •   Access to cutting-edge technology and resources to support your work and drive innovation.
   •   Opportunities for professional growth and development through training programs, mentorship, and learning initiatives.
   •   The chance to work on high-impact projects that contribute to the strategic growth of payever.
   •    A supportive and empowering culture that promotes work-life balance and well-being.
   •    Competitive compensation and benefits package, including bonuses, and various perks.
   •    A culture that encourages and rewards creativity, initiative, and entrepreneurial thinking.
   •    Opportunities for networking and building relationships with professionals across different industries and domains.
   •    The ability to make a significant impact in shaping the future of technology and its applications.
   •    A company that values and recognizes the contributions and achievements of its employees. 

About payever

Founded in 2013 in Hamburg, Germany 🇩🇪 - payever's mission is to challenge this status quo on behalf of small and medium sized businesses against the commerce giants. We do so by providing the right tools for sellers of any size to start, run and grow a successful business: We offer online shop as well as point of sale systems and highly flexible and customized payment, marketing, shipping and communication solutions. We start where others stop with the ultimate goal to free commerce.


We already convinced Santander and Microsoft to join our mission and help us to empower over 5.000 businesses in Germany, Sweden, Denmark and Norway to compete against existing marketplaces. We’re now 10 years old, but we’re hungry like it’s Day One - we still have the same big dreams and are looking for your help to achieve them! 

Sound exciting? We think so too, and we can’t wait to hear from you!

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