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Build a brand. From scratch.
Our aim with marketing is to explain what payever does - in the simplest way possible. We’re not trying to do marketing but we’re explaining to people what we do and what our values are.
To accomplish this, our marketing team includes the following three areas: Ads, Content for our website (SEO), and PR. This is more or less what we try to do in each area of marketing:
Create Ads that explain what payever does
We don’t try to just grab attention or create fancy content. All we are trying to do is to show the customers who don't know us yet - why we are here and what value we can bring to them.
Content that boosts our visibility on search engines
We write articles that help new and existing users to understand and work with payever. In addition, we work with technical SEO to reach a wider audience.
Make PR & communication impossible to ignore
Last but not least we focus on communication - also outside of our own channels. We want journalists and experts to speak for us, since their voice carries more weight.
Through all of these areas, we try to grow our existing user base by making more people aware of the value we deliver. Our ultimate goal with the marketing efforts is to create a brand that represents quality and value for businesses and financial institutions that lasts.