Solutions

July, 5 2024

5 ways businesses can benefit from payever Ads

Building a successful website for an eCommerce business is not only about creating something with an aesthetically pleasant visual. After all, a website plays a crucial role in the eCommerce industry, considering it is a place people visit to learn about the brand and explore what solutions the businesses offer to solve their problems.

In today’s business environment, advertising is crucial for driving growth and success. It is a crucial instrument for helping businesses engage with audiences, showcase their products or services, and demonstrate their core brand values. In fact, according to Statista's report, advertising market spending is projected to reach $1,084 billion by 2024, highlighting the ever-increasing importance of advertising.


Considering advertising’s vital role within the business sphere, payever offers an ads solution within its ecosystem: payever Ads. This solution enables businesses to create, publish, and manage ads through a centralized platform, featuring features to ensure cost-efficient ad campaigns, including dynamic budgets, live ads tracking, and targeted ads tailored to specific audiences.


This article explores advertising’s key role within the business scope, shedding light on its advantages and how to enable payever Ads for your future ad campaign initiatives.

Benefits of advertising for businesses

1. Increase brand awareness and visibility.

payever Ads can help your business boost its visibility by reaching qualified leads (i.e., potential buyers who meet the profile of targeted customers or someone with a purchase intent). Even though the initial view or click on your ads does not immediately convert to a sale, it still amplifies the brand name, thus getting your brand, products or services, and messages out to the public.

2. Drive higher traffic to your website.

Advertising, especially through platforms like social media or Google ads, plays a role in driving website traffic by strategically placing ads where potential customers are most likely to engage:

Google Ads helps capture high-intent users by displaying ads in search results when people actively look for relevant products or services. This approach ensures that the website reaches an audience already interested in what the businesses offer to increase the likelihood of clicks and conversions.

Social Media Ads (on platforms like Facebook. Instagram, and TikTok) target users based on behaviors, demographics, and interests. These ads generate awareness, drive engagement, and direct users to the website.

3. Deliver targeted ads to the right audiences.

Today’s advertising enables businesses to target a specific audience, ensuring the ads are delivered only to those who meet certain criteria (e.g., keywords, demographics) based on location, search history, and interests, to name a few. Therefore, only the customers you want to reach will see the targeted ads, resulting in cost-efficient ad spending.

4. Track and measure performance based on data.

payever Ads is empowered with powerful tracking tools to help you assess and understand what demographics and keywords convert to clicks, traffic, and even sales. You can pull the data from payever Ads, enabling you to track clicks and conversions and providing valuable insights to optimize future campaigns across various advertising platforms.

5. Generate greater return on investment (ROI).

Advertising through payever ads is an investment that helps you generate more customers without breaking the budget. Therefore, it is important to ensure that the cost of customer acquisition through ads is less than the gross profit from the sales for profitability measured by return on investment (ROI).


Considering that the less money spent to generate sales from ads, the better, the targeting and dynamic budget embedded in payever Ads will help ensure that your ads will be shown only to the qualified leads, and you will be charged only when a potential customer visits the landing page. This cost-efficient approach prevents ads from being shown to people not interested in your products, potentially driving a greater ROI.

Set up your campaigns with payever Ads

Utilizing payever Ads is quick and seamless, as you only need a payever account to log into our comprehensive, unified dashboard. Click payever Ads > Get Started to publish and manage your ad campaigns.

Track and monitor your ad campaigns, both ongoing and completed. From our dashboard, you can view the ad campaign name, start date, and end date, as well as the total clicks, orders, and daily budget for each campaign.

From the payever Ads dashboard, you can also change the ad status by clicking the vertical ellipsis icon or the three vertical dots next to each campaign's ad status.

When you create a new ad campaign, you can choose to advertise across all channels or only certain channels.

Provide all the details for your ad content, including:

Provide all the details for your ad content, including:

Description

Advertising channels (Facebook, Twitter, Instagram, LinkedIn, Google)

Daily budget

Targeted audiences based on age, gender, location, and interest

When uploading the media, payever Ads allows you to use images product images you have uploaded to our other solutions, including payever Products.

Choose the product which photo you want to use to advertise.

Click Publish Now to publish your new ads campaign, or Schedule for Later if you’d like to publish it later.

Establish a connection with Google and Facebook Ads via the Connect page on the left sidebar. To activate the connection, click the toggle next to each service until the color turns blue.

Once you activate the connection, click Next to follow the next steps.

Complete the connection by inputting your account credentials.

Click Continue to confirm settings and connection.

Conclusion

payever Ads simplify advertising by allowing businesses to create, publish, track and manage their ad campaigns through a unified dashboard. This solution helps businesses allocate their resources to focus on core operations while benefiting from increased brand awareness and visibility, higher web traffic, efficient campaigns, data-driven monitoring, and greater ROI.

Share article

© payever. All rights reserved.

Deutsch